Introduction
Partnerships are good, aren’t they? They foster good relations and incline different individuals to a mutual goal. The results out of these collaborative efforts are amazing. What if one gets greedy in the process and plans a shady path to own everything?
In this era, Digital destruction is more severe than an actual theft and robbery.
If someone has your digital credentials and complete ownership of your digital property, the losses and impacts are unimaginable. It takes a decent amount of time on the internet to build a reputation, and an undeniably large effort in setting that reputation up again.
Use case
This case involves two partners who own a luxury resort in Rajasthan. The property was running at an amazing phase and fetching a decent amount of profits for both. However, the domain was registered in the name of one partner, not the company. You’re must be getting an idea where this is going.
Soon after that, the conflict between them started and the partner having domain opened another resort. Everything was good until the partner was misusing the old domain to spread incorrect information and re-directing the bookings to his own resort telling the visitors that the old resort is completely booked, and they could book another property.
The second partner tried re-building another website from another agency who charged them exorbitantly huge amount for the peanuts they were offering. Finally, through a known acquaintance, he came to us in a disturbed state on how to manage the digital presence.
The problem
The problem was no digital presence of a luxury resort. The remaining digital prints were compromised, and the dues were outstanding creating a lot of paperwork and managing issue. Not only that, the business was also been redirected misusing the old digital prints of the resort. The business was suffering from huge losses as each day passed.
Solution AND results
The suggested solution was to reach out to courts and file a case to restore the business. Having both partners heavily loaded with power and money, the loopholes in the law were easy to find and meanwhile make the reputation of the business worse.
In parallel, we set up another website, get access to all the old travel portals and allied services, resetting the new mail services, and optimizing the new domain to surpass the rank of the old domain. The old domain was gTLD and the new one was ccTLD which made the ranking process even difficult.
As a result of consistent effort of optimizing and managing the website, its SEO and allied portals for 2 long years, we were able to restore the old reputation, increase the business from losses to 150% profits and our listing on page 1: rank 1 of Google on planned keywords.