CONTENT
In this modern day world of digital media and ease of accessibility, almost everything is available. Seriously, everything! You name it, they have it. People complain all the time that they're not getting enough followers, enough traffic and conversions, amongst others. The point is "there is nothing new or challenging enough to keep users coming back"
Content plays a key role in managing the reputation and running it smoothly. Without proper content, the business will seem like a body without clothes. You'd definitely want to wear sharp and classy clothes that appeal to your users, so does your business.
Content to business is same as food to the body. If you're not feeding content to your business, innovating new things and doing the same repetitive work all day, then don't expect your business to give high profits.
CONSISTENCY
Have you ever seen successful businesses and people who are well known to influence?
Have you ever noticed that they're just sticking to the basics?
Wonder why you can't do the same?
You fail at updating your business/profile constantly. You fail to innovate. You lose energy.
People do not fail in creating content. They fail in creating it consistently. They are active for a few months, maybe for an year. Soon, they run out of prominent content and starts omitting what's necessary for their business. The moment you lose consistency is the moment you set the business threshold.
This affects their business on a higher ground. Their audience starts breaking around by someone else who is putting the content. The audience gets lost because the business stopped evolving in the first place.
For seeing things on a wider scale, I'd ask you to check the profiles of popular influencers like Gary Vaynerchuck, Mel Robbins, Jay Shetty, Bhuvan Bam and many more. Not just influencers, take entrepreneurs, businessmen, popular actors, bands and artists, amongst others.
What do they have in common?
They. Post. Consistently.
Even after two days, even after a week or maybe after a month. They post. And, that is what makes them survive in the circle. The moment they started putting out less content, they know that they'll lose their audience. The audience follows them to get regular updates from their profiles just as you read newspaper to update yourself regularly.
CONTEXT
Ever seen a clothing brand posting stuff other than clothes, or a fitness brand posting things other than health, nutrition and fitness, or an influencer posting negative content?
They don't do it because it is not at all relevant to their business. Even if they do, they somehow relate it to their brand, product or service they offer. Context is everything.
You cannot sell a car inside a grocery store. It's not relevant. But you can sell other things that are in relevance to those products like grinder, mixer or maybe a chopper to show live workshops and educate them how your product/service is important in their life.
STRUCTURE
It is extremely important to know your target audience and plan accordingly. You must know who is the end customer for your product/service and how can you convert. Your content should revolve around that.
All the leading businesses know what kind of audience they're targeting and they post in relevance to them. They do not post vaguely. They study the audience, they plan, strategize and execute in a defined fashion.
PATIENCE
Do you know that a brand like Twitter made zero profit for the first 3 years? Or even a venture as big as Amazon was nothing when it was started. Brand take time to build their reputation and credibility.
No business is an overnight success. It takes years of hard work, consistency and effort to make a business reach its pinnacle. You have to be patient while you run your business. It is not mandatory that you start fetching handsomely from Day 1. Good things, especially businesses take time to build.
You've been an amazing reader. Thank you for your time. Have a wonderful day!
For any queries/help, drop an email at: [email protected]
